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Marchi e brevetti, la forza della perseveranza

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Marchi e brevetti, la forza della perseveranza

Giovedì, 30 Marzo 2017 10:50
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La cifra distintiva dei marchi e dei brevetti risiede nella capacità di esplorare la via più adeguata a risolvere una specifica problematica o a cogliere e a soddisfare una determinata esigenza.

Scopo finale è quello di perseguire un risultato mai raggiunto prima, ma voluto, concepito e immaginato dall’ideatore con grande perseveranza. Dall’idea alla sua diffusione sino alla notorietà, il passo non è affatto breve. Rendere un marchio riconosciuto è infatti un procedimento tutt’altro che scontato, rappresenta piuttosto una vera e propria sfida, tutta da vincere. Sono tanti i fattori in gioco, compresi elementi intangibili come quelli legati alla sfera della comunicazione, pur se sostenuti da strategie e piani di sviluppo concreti. Ecco allora che in questa sezione trovate le storie di chi ce l’ha fatta. Per conoscere, per condividere e, perché no, anche per trarre spunto. Insieme.

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