Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/templates/protoss/index.php on line 32
Apple, un legame indissolubile tra un’azienda e il suo logo

LIKE PAGINA FACEBOOK


Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 31

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 40

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 43

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 44

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 49

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 56

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/chronoforms/chronoforms.php on line 16

Strict Standards: Declaration of JParameter::loadSetupFile() should be compatible with JRegistry::loadSetupFile() in /web/htdocs/www.innovapartners.it/home/libraries/joomla/html/parameter.php on line 512

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/chronoforms/chronoforms.php on line 5

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 31

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 40

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 43

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 44

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 49

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 56

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/chronoforms/chronoforms.php on line 16

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 31

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 40

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 43

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 44

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 49

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/fshare/fshare.php on line 56

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/plugins/content/chronoforms/chronoforms.php on line 16

Apple, un legame indissolubile tra un’azienda e il suo logo

Giovedì, 30 Marzo 2017 10:52
Vota questo articolo
(0 Voti)

Non è una ciliegia, non è un pomodoro, che cos’è? È la mela più famosa al mondo, quella ‘morsicata’ di Apple. Rob Janoff, dell’agenzia Regis McKenna, non poteva saperlo, ma nel 1976 creò uno dei loghi più longevi mai realizzati, per una durata totale di ben ventitré anni, fino a tutto il 1999, quando venne implementato.

Lo stesso Janoff sostenne che la presenza grafica del morso serviva a conferire riconoscibilità, evitando che l’icona fosse confusa con un pomodoro o con una ciliegia. C’è anche chi ritenne che quel morso fosse un esplicito riferimento all’eccentrico Alan Turing, il padre della moderna informatica, morto suicida ingerendo una mela avvelenata con cianuro di potassio. Quasi fosse una sorta di Biancaneve digitale. In realtà era solo un gioco di parole: così almeno spiegò Janoff in un’intervista. In inglese infatti “morso” si scrive “bite” ed un byte, in informatica, equivale a 8 bit; non a caso, all’epoca, il motto della Apple era “Byte into an Apple”: appunto un vero e proprio gioco di parole. Per distinguersi fin da subito, per rendersi davvero riconoscibili. Con questo spirito Steve Wozniaka, al tempo impiegato alla HP, già un colosso dell’informatica, e Steve Jobs fondarono la Apple Computers Company. Nel 1976 progettarono e costruirono Apple I, un primissimo computer che potremmo definire artigianale. E nonostante il rifiuto delle grandi aziende dell’epoca – la stessa HP e anche la Commodore – e le tante resistenze decisero di auto-finanziarsi. Il resto è storia.

Newsletter


Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/administrator/components/com_acymailing/helpers/helper.php on line 21

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/administrator/components/com_acymailing/helpers/helper.php on line 91

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/modules/mod_acymailing/mod_acymailing.php on line 13

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/administrator/components/com_acymailing/helpers/helper.php on line 507

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/administrator/components/com_acymailing/helpers/helper.php on line 132

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/administrator/components/com_acymailing/helpers/helper.php on line 290

Strict Standards: Declaration of subscriberClass::get() should be compatible with JObject::get($property, $default = NULL) in /web/htdocs/www.innovapartners.it/home/administrator/components/com_acymailing/classes/subscriber.php on line 358

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/administrator/components/com_acymailing/helpers/helper.php on line 507

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/modules/mod_acymailing/mod_acymailing.php on line 56

Strict Standards: Declaration of listClass::get() should be compatible with JObject::get($property, $default = NULL) in /web/htdocs/www.innovapartners.it/home/administrator/components/com_acymailing/classes/list.php on line 109

Strict Standards: Only variables should be assigned by reference in /web/htdocs/www.innovapartners.it/home/administrator/components/com_acymailing/helpers/helper.php on line 507
Iscriviti alla nostra newsletter.